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Thursday, April 11, 2024

How to Make Your Virtual Expo More Engaging

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Ensuring your participant’s involvement, engagement, and satisfaction is significant for any host, as this determines the success of any virtual event. Unlike physical events, virtual events give the attendees more opportunities to ‘zone out’ as they are already participating over the screen and not in-person. Audiences tend to get distracted and lose interest more easily in a virtual event. However, virtual event platforms have come up with great ideas and tools to keep the attendees involved and engaged in the event.

 

Following are some of the best curated ways to make your Virtual Expo more engaging and successful:

 

1) Production Quality

 

People from so many different spheres are involved in your event. All your participants have a predetermined expectation from your event. So, you should make sure that you deliver them excellent event facilities and a memorable experience. The quality of your production will not only keep attendees engaged but also determine the success of your virtual expo.

 

It includes everything from compelling platform design, virtual expo floor, and meeting room layouts to the finest logistic tools. Ensure the quality status of your branded backdrops, mics, internet, presentations, lighting, camera angles, etc. It will help you in rendering the best event experience to your attendees and hence, hosting a successful virtual expo.

 

2) Captivating Content

 

When hosting a Virtual Expo, there is extra pressure on your content to pack a punch. Content is considered to be the heart and soul of any virtual event. It also acts as a driving force behind the registration and attendee engagement. The type of content you present determines the attraction of your attendee towards the virtual event. Virtual attendees have a shorter attention span and using regular content will not entice them. For example, presenting vibrant and exciting presentations with infographics and media will grab more of the audience’s attention than effortless slides with no attractive element.

 

Right from a strategic approach, spreading the word about your event, to delivering real-like event experiences to your attendees. Good content will not only yield short-term results for your Virtual expo but also long-term positive outcomes.

 

3) Shorter Session Duration

Your attendee might start losing interest if you keep the session span too long and tedious. Not only this, but your attendee can also miss out on important information as it gets difficult for them to concentrate after a point. Instead, shortening the session time will make the audience feel more interested and engaged in your virtual expo.

 

Also, giving short breaks between the sessions can provide your attendees with time to freshen up and come back with a revived state of mind. This way, not only the audience but the exhibitors also get a chance to ease out and perform the demos efficiently.

 

4) Live Polling and Q&A Sessions

 

Online event platforms provide excellent tools to engage the audience through different activities. Allow your attendees to ask questions from experts, respond to polls, participate in quizzes and contests. Live polling, quizzes, contests, and Q&A sessions through the event will not only make the attendees feel involved but also keep them updated with information. Another advantage of these elements is that this data can eventually be helpful while analyzing the success of your virtual expo.

 

5) Choose Skilled Exhibitors

 

The right and skilled exhibitors will understand the importance of efficiently communicating with the attendees. Your participants must feel acknowledged while visiting the booth. Also, having an engaging emcee on board will further help to increase attendees’ involvement throughout the Virtual Expo. Professional Emcees and exhibitors know how to bring event elements together to make the most out of your virtual expo.

 

6) Networking Opportunities

 

Each participant in a virtual event has the intention to network and generate leads. Adding great networking tools to your virtual expo will help the participants fulfill their expectations from your event, thus keeping them involved. The registrants are usually required to fill in details that can help you in listing them according to their choices. Attendees can be connected based on their likes, interests, and industry preferences through these tools. Opportunities like personal and group interaction over live video and audio chats are excellent networking tools. Including efficient networking, elements will keep them engaged in communicating over public or private chat rooms, network in the lounge areas, or catch up with people through other interactive tools.

 

7) Gamification

 

Who does not like to play games? Gamifying the event will arouse a sense of excitement amongst the audience and render a playful vibe. This element works like magic when it comes to engaging the attendees. Games like Scavenger hunt, virtual escape rooms, virtual human bingo, or fun quizzes and trivia will keep the participants hooked throughout your Virtual Expo.

 

8) Social and Signature Wall

 

While a social wall curates and presents all the social media posts about the event in one place, a signature wall provides the attendees a chance to leave their signs or notes in one place. It motivates your participants to share their event experience with the help of specified hashtags and then be visible on the social wall just like others. A signature wall also brings all the participants to one place and helps them socialize. This element does not only engage your attendees but also fulfill their goal of networking and making contacts. /awkward

 

9) Photo Booths

 

Everybody loves to capture the moment and experience when they visit an event. Photo Booth is one such idea that provides your attendees a chance to click a picture with the branded frame and also share it instantly on social media.

 

10) Swag Bags

 

Sending swag to your attendee’s way is a great way to ensure engagement in your virtual expo. These swag bags or gift boxes can be related to your event’s theme and contain stuff that can be used during the event. This is one of the easiest ways to entice and keep the attendees engaged in the virtual event.

 

11) Think Outside the Box

 

Your event need not have to be a replica of an in-person event. You can think outside the box and be innovative with interactive features, platform design, content, or presentation elements. The blend of events and technology is an innovation in itself. Exploring new possibilities and running a trial before the event can also be a game-changer.

 

Need a partner to make your Virtual Expo touch the heights of success? Contact us and book a demo now!

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