There are no hard and fast rules in the design field when it comes to what constitutes a “good” logo.
This is because the design is such a subjective art form, and what connects with one person may not even encourage the next person to take a second glance at it. But, there are also some logos that, much like puppies and pizza, are generally appealing to most designers. They’re polished, professional, and impactful that they certainly do work.
So, what is it that these amazing logos have in common? They frequently build on recognized design concepts before adding their unique twists. To help you put these concepts into action, we’ve compiled 7 logo-related design advice and examples to guide you along the way.
You can certainly consider keeping these tips in mind and tell about them to your logo designer in Singapore.
- Choose A Complementary Color Scheme
Your logo’s ability to stand out from the crowd is often determined by the color scheme you choose. How do you know which colors go together best when it comes to logo design? A similar complementary color scheme is a good rule of thumb to follow.
The two colors next to each other or at least extremely close on the color wheel result in an analogous color palette. Colors like yellow, blue, pink, and purple are all the options you have. It is attractive to the eye when these colors are combined because they produce a balanced vibe. This color combination is great if you want your logo to feel calm and grounded.
- Go for Readable Typography
You can have the most artistically beautiful logo on the face of the planet. However, if the viewer cannot see your writing, it is unlikely that it will leave a lasting impression! It is critical to use readable and web-friendly fonts to make your logo appear well-polished. Additionally, it ensures that your message is delivered efficiently. Afterward, if a viewer has to exert excessive effort in order to interpret your logo, they are likely to become disinterested.
- Elements Should Be Aligned
The space and positioning of your logo might be the difference between your logo being ‘total garbage’ or the ‘people’s favorite.’ In order to achieve this, all the spacing, graphic components, and margins must be evenly distributed. This puts your logo together in a balanced and harmonic way, which is the goal.
- Add White Space
Good logos often rely on omissions as much as inclusions. If you want to achieve a sense of balance in your logo, use plenty of white space, also known as negative or blank space. It’s simply the areas of your design that lack visual elements. It allows your logo to breathe and prevents it from appearing too chaotic or packed.
- Implement Symmetry for Creating Harmony
From bright and loud to monochromatic and minimalist, symmetry is important in logo design. Your visual elements are balanced on both sides. Humans enjoy symmetry—it’s a big part of what we find appealing. Symmetrical balance makes your designs feel more harmonic and professional.
- Shapes and Lines Create Contrast
Color isn’t the only technique to create visual interest and contrast in your logo design. You can also stack shapes and lines together to generate vectors and patterns. These not only provide visual interest to your logo but can also be used to focus the viewer’s attention on specific parts of your logo.
- Integrate the Surprise Element
After mastering the principles of logo design, you can start thinking beyond the box. After all, design is more than just adhering to a set of rules. Sometimes it’s about being unique! Incorporating unexpected components into a well-structured logo can help it stand out from the crowd.
Lastly, ensure that your logo designer is well acquainted with a web designer in Singapore to create the most amazing logo for your brand.